
Spend vs booked
Exception: LSAs spending, nothing booked.
Get work
You already pay for the ad accounts. What is missing is someone checking them. Clicks, LSAs, Meta leads. Somebody is supposed to compare that to what actually booked in ServiceTitan or GoHighLevel. That somebody is usually you on a Sunday.
An agent compares ad spend and new leads to the jobs that booked. Spend with no leads gets flagged. A week of LSAs that never became a booked call gets flagged. You still own the account. We do not take it over as an agency unless that is a separate conversation.
Google
CallRail
ServiceTitan
Spend vs booked
Exception: LSAs spending, nothing booked.

CallRail shows 19 tracked calls. 3 became jobs in ServiceTitan.
Impressions do not pay the bills. Your briefing should show what you spent and what booked, from CallRail, Google, Meta, and the CRM, not from a screenshot in Slack.
Pausing, shifting budget, and writing new ads stay with a person. The agent just watches, so a dead campaign does not run until the credit card statement.
Spend with no leads. LSAs with no booked work. A week of Meta leads that never reached the CRM. That is what shows up on your briefing, next to what actually booked.
Google Ads, Meta, CallRail, and the CRM stay yours. The agent watches the gap.
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