McGuire's background spans digital marketing, CRM architecture, automation, software integration, and applied AI systems for service businesses.
Cortex grew out of working directly inside operational businesses and seeing the same problem repeatedly: companies had plenty of software, but their people were still manually coordinating everything between it.
Today the focus is building practical AI infrastructure around real business workflows — including private local AI systems, cloud models, specialized agents, and integrations with the software companies already depend on.
One of Cortex's earliest deployments connects AI agents across multiple automotive service businesses, including shop-management, CRM, advertising, reputation, and internal operating systems.