Cortex

You don't have to learn how to use AI in your plumbing company.See how we build it into your operations, marketing, and sales.

Watch the 2 min video

DrainWater heaterRepipe
EmergencyService

The stall

You might use ChatGPT. It doesn't see this software. Someone still has to chase the work.

The board blew up. Missed calls, bumped water heater jobs, and unbilled after-hours work still sit on your phone.

Missed calls are lost revenue

Someone was under a sink. The voicemail sits. The lead called the next company.

Booked work gets bumped in silence

The burst pipe took the truck. The water-heater customer finds out in the driveway.

After-hours invoicing is a Monday pile

The work got done. The invoice did not.

The owner is still the dispatcher

Every emergency, bumped job, and unbilled job hits one phone.

The work between the software

Not because one leak is hard. Because missed calls, bumps, and after-hours invoices pile up every week.

  1. 01Call back the missed emergency
  2. 02Tell the bumped water-heater customer
  3. 03Invoice last night’s after-hours job
  4. 04Follow up on the repipe estimate
  5. 05Flag memberships and reminders due
  6. 06Build the Monday picture before 7am

What we install

Custom AI around the software your company already uses.

We don’t replace your field software, CRM, phone, ads, or books. You don't have to understand AI. We build agents into that software so follow-up, monitoring, and reporting get done without anyone pasting jobs into ChatGPT.

ServiceTitan
Jobber
Housecall Pro
GoHighLevel
Google
QuickBooks

Named tools are examples operators already run, not a pack you have to buy, and not a rip-and-replace list.

Specialized agents

Built around your company. Not a predetermined pack.

Missed-call recovery

A call missed while the tech is under a sink gets logged and flagged, with a callback drafted, before the lead books elsewhere.

Bumped jobs

The burst pipe took the truck. The booked water heater customer still needs a call. Agents flag the bumped job, not the whole day.

Follow-up and reactivation

Aging quotes, memberships due, past customers. A list that gets worked, not left to memory.

Owner briefing

What broke yesterday, what’s open today, what’s still unbilled. Ready every morning instead of rebuilt from your phone.

Sensitive sends can require approval. Agents get only the access they need. Your team keeps the judgment.

The free audit

We’ll show you where AI can realistically help. If it can’t, we’ll say so.

  1. Before the audit

    You tell us emergency vs booked mix, the software on the trucks, and which work still lives on your phone.

  2. During the audit

    A 30-minute walkthrough of how calls, dispatch, estimates, and invoicing actually move.

  3. After the audit

    A ranked map of missed calls, bumped jobs, follow-up, and unbilled work, sorted by return and risk. What we’d build first. What we would not automate.

In the field

Detail Driven

Shown so you can see how it works, not as a fake plumbing case study.

We only publish work we have actually installed. Our automotive build is on the site so you can see how Cortex gets set up, not as a made-up plumbing case study. Plumbing companies run ServiceTitan or Jobber. The work that slips through is missed emergencies, bumped jobs, and after-hours work that sits unbilled until Monday.

See how the system was installed

“Most operators do not have a software shortage. They have a people-operating-the-software problem. Cortex connects agents to those systems so the repetitive work between them no longer depends on someone remembering.”

McGuire Flanigan
McGuire Flanigan
Founder, Cortex

Questions from plumbing owners

Do I need to understand AI?

No. That's the point. We understand it. We implement agents in the software you already run. You stay the operator.

I already use ChatGPT. Why would I need this?

ChatGPT is a tab you open. It waits for a prompt. It does not watch your shop software, CRM, or books unless you paste the job in. Cortex builds agents inside those systems so the follow-up gets done without you becoming someone who 'does AI.'

Do I have to replace ServiceTitan, Jobber, or my CRM?

No. We connect to the systems you already run. The point is to make that software work harder, not add another login.

Will this replace my CSRs or dispatcher?

No. Agents watch, draft, and flag. Money, promises, and judgment calls stay with your people. Sensitive messages can wait for your approval.

Can this keep up with emergency days?

That’s the point. Emergency work blows up the board. You don't have to learn AI. Agents we build watch for missed calls, bumped jobs, and unbilled after-hours work, so none of it waits until Monday.

Do you sell a pack of agents?

No. We start with your company, your software, your bottlenecks. The audit is how we find the first thing worth building.

What do I leave the audit with?

A ranked map of where AI can realistically catch missed calls, recover estimates, and show you what needs attention, plus what we would not automate.

You don't have to understand AI to find out what it could do inside your plumbing company.

A minute to apply. Thirty minutes on how the work moves. You don't have to learn AI. If we can help, we'll show you the build. If we can't, we'll say so.